A page per program and per location
Structured to target the specific searches borrowers actually make, rather than one page trying to rank for everything.
Mortgage SEO web design: pages built to be found, not decorated after the fact
Mortgage SEO web design means the site is built from the start to have documents search engines can rank, rather than a design that gets an SEO plugin bolted on afterward. Search engines rank pages, not sites, so a business that wants to be found for "FHA loans in [city]" or "VA loan officer near me" needs an actual page built for that search, not a mention of the phrase somewhere on a homepage that also talks about everything else.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
A page for every program and every place you serve
The foundation of mortgage SEO is structural: one page per program you originate, written plainly for a borrower, and one page per city, county or branch you actually serve. This is the opposite of a single "loan programs" page trying to rank for a dozen different searches at once, which usually ranks for none of them well. Each program page and each location page targets a specific, real search a borrower makes, with its own title, its own content and its own internal links, which is what gives a search engine something specific to match a query against.
- One page per program, written for the specific search it targets
- A page per city, county or branch you actually serve
- Internal links connecting program pages, location pages and articles
Articles that answer the questions before the program page does
Borrowers search long before they search for a specific program: "what documents do I need to refinance," "how does an appraisal differ from an inspection," "what happens between contract and closing." Researched articles answer those questions directly, cite their sources, and link into the relevant program and location pages, which is how a site starts ranking for the searches that happen earlier in a borrower's decision. 2 a week are included on every plan, each 2,500 to 3,200 words, and none of them quote a rate, state eligibility or give financial advice.
The technical layer that most mortgage sites skip
Schema markup, XML sitemaps, canonical tags and a clean site structure are unglamorous, and they are also most of the difference between a site search engines can read easily and one they have to guess at. We maintain schema for the business, for each program and for every article, keep sitemaps current automatically as pages are added, and make sure canonical tags prevent duplicate content issues from thin variations of the same page. None of this is visible to a borrower; all of it affects whether the page shows up for them at all.
- Schema markup for the business, programs and articles, kept current
- XML sitemaps generated automatically as pages are added
A speed floor and a ranking window written into your terms
Ranking factors that most agencies leave to chance are guarantees here: 90+ PageSpeed on mobile and desktop, and local search visibility that begins within 3 to 5 months of launch. Both are written into your terms rather than promised loosely in a sales conversation. If a page we built falls below the speed floor because of our work, we fix it at no charge, and if rankings have not started to appear in that window, we keep working on it at no extra charge either.
What you get
2 researched articles a week
Cited, answer-first, and linked into your program and location pages to capture earlier-stage search intent.
Schema, sitemaps and canonical tags
The technical layer maintained continuously as pages are added, not set once and forgotten.
A 90+ PageSpeed guarantee
Written into your terms and rechecked after every weekly update, because speed is a ranking factor too.
A ranking window of 3 to 5 months
Guaranteed in your terms, with continued work at no extra charge if it has not started to show.
An internal linking structure
Program pages, location pages and articles connected deliberately, so authority flows to the pages that need it.
Questions about Mortgage SEO web design
How is this different from adding an SEO plugin to an existing site?
A plugin can help with titles and sitemaps on pages that already exist. It cannot create the program pages and location pages a search engine needs to rank for specific searches in the first place, which is the structural work an SEO plugin does not do.
How long until we see results?
Local search visibility typically starts within 3 to 5 months of launch, and that window is written into your terms rather than being an informal estimate. Competitive, high-volume national searches take longer than local ones.
Do the articles ever mention rates?
No. Articles answer general questions borrowers ask on the way to a decision, cite real sources for any figure, and never quote a rate, state eligibility or give advice on a specific situation. That discipline is part of what keeps them compliant, not a limitation on their usefulness.
Can you improve the SEO on a site you did not build?
That is closer to a redesign than an SEO add-on, because it usually starts with the same structural gap: not enough distinct pages for the searches you want. We can review your current site and tell you plainly whether an SEO pass or a fuller redesign is the more honest recommendation.
Do you guarantee a specific Google ranking position?
No, and any company that guarantees a specific position is telling you something false. What we guarantee is the local ranking window in your terms and the technical and content work that gives the site a genuine chance to earn those positions.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email hello@mortgagewebstudio.com and a person replies within one working day.