A commercial lending website that qualifies the inquiry before the first call
A commercial lending website works when it carries a page per property type and loan purpose, asks the few questions that tell your team whether the deal fits, and delivers the inquiry with those answers attached, so the first call is a real conversation.
What usually goes wrong for commercial lending teams
- Residential-style pages attract residential inquiries your team cannot use.
- Borrowers cannot tell from the site whether you finance their property type.
- The inquiry form asks for a name and a phone number and nothing about the deal.
- Brokers who bring you deals have no page that speaks to them.
The pages your site will carry
8 pages at launch, each with the same disclosure block, identifiers and application path.
- Home
- One page per property type you finance
- One page per loan purpose, such as acquisition, refinance or construction
- For commercial brokers
- The team, with identifiers where required
- How a deal moves from inquiry to closing
- Deal inquiry form
- Contact
Deal-sized payment estimator
Configured for loan amount, amortisation, term and an indicative rate you choose to publish, if any. The output is an illustrative debt service figure, labeled as an estimate and not a quote, offer, commitment or term sheet, and every estimate is captured with property type and purpose into your CRM as a qualified inquiry.
Every figure the estimator shows is illustrative. It is never a quote, an offer, a rate lock, an approval or a statement of eligibility. The wording and the disclosures are approved by your compliance team before launch.
Questions from commercial lending teams
Every question, groupedCan the form pre-qualify deals?
It can ask the questions that let your team triage: property type, location, loan purpose, approximate amount and timeline. It never decides anything; it hands your team an inquiry with the facts attached, and your team decides.
Do commercial pages need NMLS identifiers?
That depends on the loan types and states involved, and your compliance team decides. The site carries whatever identifiers and disclosures they specify, in the same position on every page.
Can the site serve both commercial and residential?
Yes, with a clear split at the top level so each audience finds its own pages and the inquiry forms route to the right team. We recommend separate program pages, estimators and forms for each side.
What do the articles cover for a commercial audience?
General explainers on the process, the documents usually involved, how property types differ from a lending perspective and what a borrower can expect between term sheet and closing. Sources are cited and nothing is advice on a particular deal.
See it built for commercial lending
A live walk-through, on your screen, of the site you would get. Then you know the plan, the launch date and what we need from you.
Book a demo